Premium breadcrumbs, available in Australia's boutique seafood markets.
I was tasked with creating a new range of premium breadcrumb packaging for six distinct flavors: Panko, Garlic and Herbs, Peri-Peri, Mediterranean, Southern Style, and Lemon Pepper. Each flavour features its own unique design, enhanced with custom graphics generated through AI to visually distinguish each variant while emphasising their gourmet quality.
For the packaging design of Sam's Premium Breadcrumbs, I sought to create a vibrant, eye-catching look that stands out in boutique seafood markets. Utilising a bold colour palette to differentiate between flavours and modern typography that underscores the premium quality, the design both appeals to gourmet cooks and reflects the upscale nature of the product.
