A range of slow-simmered broths inspired by Japanese, Thai, and Vietnamese flavours.
I was responsible for developing the brand name Hearty Harvest, designing the logo, branding, and packaging, and creating custom ingredient illustrations, which were incorporated into the packaging design.
The Hearty Harvest brand identity is built around rich, hand-drawn illustrations that celebrate the fresh ingredients in each broth. These playful, textured visuals bring warmth and authenticity, while bold typography and a golden-yellow palette enhance the brand’s comforting, homemade feel.
I created these custom illustrations to showcase the key ingredients in each broth, highlighting their unique flavours. The hand-drawn style brings warmth and authenticity, while the earthy tones and textured details emphasise the brand’s natural, artisanal feel. Each ingredient is carefully illustrated to create a vibrant, cohesive look that ties the range together.
For the packaging design, I aimed to reflect the homemade feel of the broths with a modern touch. The warm colour palette, bold typography, and hand-drawn ingredient illustrations make each flavour stand out. The design is both functional and visually appealing, making it easy for customers to connect with the natural, homemade essence of Hearty Harvest.
