Plant-powered, clinically-formulated perimenopause supplements that support women's hormonal health.
I was responsible for designing O&J's logo, branding, and packaging, as well as creating custom illustrations for each ingredient. These illustrations were then used to develop unique pattern designs.
For Opal & Joy, I embraced a soft yet confident aesthetic. The hand-drawn botanical illustrations add an organic touch, reinforcing the brand's commitment to natural ingredients. The end result is a visually cohesive identity that feels both nurturing and sophisticated—one that truly resonates with its audience.
The brand's illustrations blend botanical elements with a dreamy, feminine figure, evoking a sense of calm and relaxation. The stylised florals and mushrooms, paired with celestial touches, create a holistic and organic feel, perfectly complementing the wellness-focused branding.
The Opal & Joy packaging blends luxury with balance, featuring custom illustrations, bold typography, and layered botanicals. Thoughtful details, from the inner flap messaging to the curated colours, create a calming and intentional unboxing experience.
