I was tasked with developing a comprehensive brand identity for an artisan jewelry business nestled in Northern Thailand. The objective was to craft a cohesive brand that harmoniously blends traditional craftsmanship, locally sourced materials, and unique design aesthetics.
The logo for Hill Tribe Silver merges the uniqueness of a fingerprint with the universal symbol of a spiral, representing the brand’s dedication to handcrafted precision and the expansive growth and evolution inherent in their artisanal jewelry.
Hill Tribe Silver presents a brand style that is at once minimalist and evocative, blending sleek, modern aesthetics with deep-rooted cultural motifs to encapsulate a sense of elegant timelessness.
The photography for Hill Tribe Silver features a soft, naturalistic style with dark green, muted colour palette that highlights the intricate craftsmanship of the jewellery.
This website design is clean and modern, showcasing the Hill Tribe Silver collection through crisp images and a cohesive, nature-inspired aesthetic that aligns with the brand's artisanal essence.
The packaging design for Hill Tribe Silver is elegantly understated, featuring a clean, embossed logo that conveys the brand's premium craftsmanship and attention to detail.
